In fact, due to their beauty, variety, cost-effectiveness & easy buying & stitching benefits, formal dresses that are worn specifically at parties are fast becoming the number one choice for the formal traditional wear of women from Pakistani & India. It is, however, worthy to first define what this party wear really is and what is it used for?
Typically, a party apparel or dress is described as specific types of Pakistani or Indian apparel that is mostly worn as a "formal" clothing reserved for special occasions such as weddings, Mehndis, birthday parties, college / dorm celebrations and other similar occasions.
Who is the most fond of such apparel?
According to the Pakistani women clothing society statistics, girls and women from the age group of 14 to 40 years grab the largest share of online party wear shopping.
What geographical areas are on top?
Interestingly enough, most online shoppers for party wear come from Europe (including UK & Scandinavian countries) & North America (both USA & Canada). Also, a significant client base of Pakistani or Indian party wear is from New Zealand & Australia as well.
Who are they?
Specific party wear such as shalwar (trousers) & Kameez (long shirt) is the national traditional dress of Pakistani & Indian Muslim women. Therefore, majority of party shalwar kameez buyers consist of the same population and Pakistani and / or Indian immigrants.
What do they want to see in their choice?
surveys also reveal some more interesting facts about clients' choices on party shalwar kameez such as:
1- They prefer a price range from 60 USD to 200 USD.
2- They prefer darker colors such as maroon, red, hot blue, dark green, velvet and black in winters & spring seasons.
3- They like to wear materials like linen, corduroy and cambric in winter & 100% pure cotton & khaddar in summer.
4- Because of safe and secure online shopping and a variety of online stitching options available on certain party wear websites, more and more women are turning towards online shopping of party shalwar and kameez.
Conclusion
All in all, due to emerging trends and fast internet shopping trend, a greater than ever number of Pakistani and Indian women is turning towards online shopping of traditional party dress. They, however, prefer specific sites that sell party apparel at affordable rates and with additional benefits such as free shipping etc.,
Ms. Zehra Abidi is a Toronto based dress designer, apparel expert & an experienced writer who specializes in traditional clothing for Pakistani & Indian women & children. She can be reached at http://www.shalwarkameez.ca
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