I think clean displays and bright lighting in a cosmetic aisle of a big chain like Tarjay, can make you want to buy at least one cosmetic item before leaving. I know I did and I chose ELF hoping it wouldn't be disappointing like the Beauty Encyclopedia. Out of all the stuff they had like blushes, powders, and bronzers; I chose the dual-ended Eyeliner and Shadow Stick ($3USD) in Brown/Basic and Plum/Purple.
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